Vol. 2 No. 1 (2022): Vol. 2 No. 1 (2022): PERODICALS OF MANAGEMENT STUDIES

Articles

• War of Sustainable growth of Brands: An Explanatory study ofFactors influencing on Brand Equity in beverages industry ofKarachi, Pakistan

  Haiqa Saleem, Abdul Samad Shaikh, Fahad Qamar (Author)

  1-18

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• The Impact of Capital Structure on Stock Returns: A Case ofTextile Manufacturing Industry of Pakistan

  Anisa M. Hanif, Beenish M. Saleem, Tasleem MoulaBux, Haris Masood (Author)

  19-31

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• Impact of Parent’s Stress on Child Behavior: QualitativeResearch with Special Emphasize on Parental Focus towardsChild Online Learning & Stress at the Wake of Pandemic

  Muhammad Faisal Sultan, Ahtesham Ali Raja, Dr. Muhammad Asim (Author)

  32-40

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• Does Advertisement Impact Consumer Buying Behavior in theApparel industry of Pakistan?

  Noor Ul Islam, Ramin Ali, Suman Javed, Surjet Kumar (Author)

  41-57

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• Public Awareness and Attitudes towards Search EngineOptimization

  Munazzah Kausar Siddiqui, Syed Mustafa Ali Shah, Talal Haseem, Muhammad Hamza, Ainy Khan (Author)

  58-67

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