Public Awareness and Attitudes towards Search EngineOptimization

Abstract

In the field of Search Engine Optimization (SEO), certain optimization strategies have remained constant and form the basis for SEO. However, the internet and web design are rapidly changing, and new optimization strategies are emerging while others are becoming obsolete. Due to the vast amount of content on the internet, finding relevant information is challenging, and information retrieval techniques are critical for SEO. This study's objective is to identify the essential factors that enhance search result positioning and investigate public attitudes towards Search Engine Optimization (SEO) and Paid Search Marketing (PSM). Using a quantitative research design, the study gathered data from 72 respondents to address the primary research questions. The results reveal that the general public has a limited understanding of SEO and PSM, and their attitudes towards SEO are below average. Therefore, the study recommends raising awareness about SEO and PSM among the general public to enhance their understanding and use of these tools for personal and organizational purposes.